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CanExplore provides a natural platform from which travel/tourism industry members can market their services. The expeditions section of CanExplore and its various live services will offer opportunities for the Telecommunications and Electronics Industries to capitalize on our initiatives. A distinction is made in most media between Advertising and Sponsorship. The distinction is not as great with CanExplore, we integrate our client ads into the site content so that there is a seamless presentation that blurs the distinction between advertisements and sponsorships somewhat. For the purpose of clarity we define these two terms as:
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| Advertisement | A paid link, in a variety of forms, between CanExplore and a client web site. The fee covers this link or advertisement only and is priced independently of the content development of CanExplore |
| Sponsorship | A contribution to the maintenance or development of some content area of CanExplore. The sponsor is clearly associated with this content development, and thus it functions as an Advertisement as well. A company, for example, might wish to pay to add a topical photo gallery, or create the content for a new regional directory etc. The fee that is paid is going to create an advertisement for them, plus, adding revenue to expand CanExplore's offering in an manner that is beneficial to the Sponsor. |
Advertising rates are based on SCOPE and MODEL.
There are two models: text based, map based. Text based ads appear as text links contained within the content flow of the site, and on the various indexes. Map based ads appear as actual icons and symbols on the maps within the site themselves. They are sensitive and if clicked link to the clients web site. It is the map based ads that are the most powerful. They are also more expensive than text based ads as the space on a map is finite.
The scope of an ad determines at which level within the site it first appears. There are International, National, Provincial, Regional, District, Area, and Local scopes. The wider the scope of the advertisement, the more costly.
To determine what type of advertisement would be most suitable for your business, please contact and applicable, detailed rate sheets and promotional packages will be sent to you.